Redstone Federal is huge in north Alabama, but is now gaining a foothold in Tennessee, too. We concentrated this campaign in the city of Murfreesboro, coordinating with the opening of a big beautiful new location there.
The goal was not to spotlight the new branch, but rather the city and the people who live, work, and play there.
Todd Terry directed the numerous spots, with Joey Skelton editing and producer Grant Jordan scouting locations and lining things up. Jimmy Styx performed the narration, with Russell Forbes wrangling talent.
While we most often hire professional actors, in this case we wanted authenticity so only "real people" who live in the area were used.
It was a busy two days of shooting in and around Murfreesboro to film several different commercials in the campaign, but it's a great city and fun to visit.