Huntsville mayor Tommy Battle kicked off his
re-election campaign with a spot that shows a bit of Americana.
Working with David Driscoll from the mayor's agency The
Driscoll Group, we tried to give the campaign a hometown
feel by shooting a number of slice-of-life scenes.
Plastic's Todd Terry wrote and directed the commercial,
with Phil Schmidt producing and art direction by Kim Brown.
Joey Skelton handled the music design as well as color
We usually shoot a spot like this in only a day or
two, but this one took almost a week to allow most
of the photography at "magic hour" — the hour
just before sunset — which gives the most beautiful light.
In addition to our e35mm camera
system, we pulled out most of our toys for this
production — including a camera slider, lots of
HMI lighting, and even a remote-controlled helicopter.
Since we wanted a very "homespun" voiceover, we chose
Tim Russell to perform the narration between his weekly
public-radio gigs on Garrison Keillor's "A Prairie
To get the view we needed in the final scene, the mayor is actually standing on top of a patio table perched on the edge of an eight-story building's observation deck. We weren't sure he'd be game for it, but was a trooper about it.